The Spirit of Tết: A Celebration of Connection and Generosity The Tết holiday is far more than a simple transition from one year to the next—it is a profound celebration of reunion, joy, and peace. This cherished time offers a moment to pause, reflect on the year that has passed, and embrace the possibilities of…

For the design project done for the brand MORICO, we embarked on a creative journey by delving into the rich cultural traditions of the Moon Festival in Vietnam and its Japanese counterpart, Tsukimi (or Otsukimi). Through our research, we discovered meaningful connections between these two celebrations, laying the foundation for a design that bridges cultural…

Soul Fine Robusta has relaunched their SOULFUL coffee collection, and we had the exciting opportunity to redesign the labels for their coffee products. Inspired by the people, the place, and the culture of Vietnam’s Central Highlands, we crafted a series of hand-drawn illustrations that perfectly complement their new offerings. Each label tells a unique story,…

Recognizing the market’s needs and the challenges consumers face in accessing vitamins and supplements, myVit was created with a mission to make quality, certified products accessible to all at an affordable price. myVit goes beyond simply providing nutritional support—it’s dedicated to gradually transforming consumer habits for lasting health. We’re not just another wellness brand; myVit…

Kombucha tea is a fermented drink made with tea, sugar, bacteria and yeast. Kombucha tea, known by many, is a drink that has many health benefits, and by consuming a good amount of Kombucha tea would help your digestion, rid your body of toxins, and boosts your energy, bringing back the balance to both your…

The graphic and label design for this coffee can explores the multifaceted concept of the face as a symbol of cultural diversity. From the familiar contours of human faces to the enigmatic allure of cultural masks, each visage carries a narrative of its own. By juxtaposing these representations, the design encapsulates the rich tapestry of…

SOUL Roastery Coffee has been known by many for their fine robusta coffee beans, and as the new season comes, SOUL has put their mind and spirit into the process of developing the new fine flavors which would make many coffee drinkers excited about. Combining the process of fermentation of traditional straw rice wine and…