“Họa Duyên Tương Ngộ” celebrates the life, work, and legacy of the renowned Vietnamese lacquer artist Trần Phúc Duyên on the 100th anniversary of his birth. The exhibition theme, which translates to “Fated Encounters”, reflects the harmonious blend of Eastern and Western artistic philosophies and techniques that Duyên masterfully achieved throughout his career.

The brand identity is anchored in the concept of Duyên (Fate). This word holds deep meaning in Vietnamese culture, suggesting that life’s meaningful encounters—whether with people, ideas, or artistic inspirations—are guided by fate. A flowing, script-typeface is used to render the word “Duyên”, adding softness, fluidity, and an organic connection to the idea of fate, while also evoking the grace and precision present in Duyên’s artwork.

The branding for “Họa Duyên Tương Ngộ” aims to honor the legacy of Trần Phúc Duyên while fostering new encounters—between the past and the present, art and audience, and fate and creativity.