Portfolio Categories: Illustration

  • MORICO Tết 2025

    MORICO Tết 2025

    The Tết holiday isn’t just a simple change from one year to the next—it’s a time that embodies reunion, joy, and peace. It’s when people take a break, look back on the year that’s passed, and look forward to the possibilities of a fresh, promising new year. For this visual design, the focus is on…

  • MORICO Moon Dance / Moon Festival Giftset

    MORICO Moon Dance / Moon Festival Giftset

    For the design project done for the brand MORICO, we embarked on a creative journey by delving into the rich cultural traditions of the Moon Festival in Vietnam and its Japanese counterpart, Tsukimi (or Otsukimi). Through our research, we discovered meaningful connections between these two celebrations, laying the foundation for a design that bridges cultural…

  • Soul Fine Robusta 2024

    Soul Fine Robusta 2024

    Soul Fine Robusta has relaunched their SOULFUL coffee collection, and we had the exciting opportunity to redesign the labels for their coffee products. Inspired by the people, the place, and the culture of Vietnam’s Central Highlands, we crafted a series of hand-drawn illustrations that perfectly complement their new offerings. Each label tells a unique story,…

  • myVit – wellness vitamins

    myVit – wellness vitamins

    Recognizing the market’s needs and the challenges consumers face in accessing vitamins and supplements, myVit was created with a mission to make quality, certified products accessible to all at an affordable price. myVit goes beyond simply providing nutritional support—it’s dedicated to gradually transforming consumer habits for lasting health. We’re not just another wellness brand; myVit…

  • Nomad Kombucha

    Nomad Kombucha

    Kombucha tea is a fermented drink made with tea, sugar, bacteria and yeast. Kombucha tea, known by many, is a drink that has many health benefits, and by consuming a good amount of Kombucha tea would help your digestion, rid your body of toxins, and boosts your energy, bringing back the balance to both your…

  • Soul International Beans

    Soul International Beans

    The graphic and label design for this coffee can explores the multifaceted concept of the face as a symbol of cultural diversity. From the familiar contours of human faces to the enigmatic allure of cultural masks, each visage carries a narrative of its own. By juxtaposing these representations, the design encapsulates the rich tapestry of…

  • Soulful Collection 2023

    Soulful Collection 2023

    SOUL Roastery Coffee has been known by many for their fine robusta coffee beans, and as the new season comes, SOUL has put their mind and spirit into the process of developing the new fine flavors which would make many coffee drinkers excited about. Combining the process of fermentation of traditional straw rice wine and…

  • Atelier Coffee / Holiday Season 2021

    Atelier Coffee / Holiday Season 2021

    This illustration project is for Atelier Coffee, a cozy Hanoi-based café, to celebrate the joyous Christmas season. Our illustration captures the heartwarming and festive spirit with a delightful scene featuring cats and dogs coming together to decorate a Christmas tree and prepare for a Christmas dinner. The tone of the illustration is bright, fun, and…

  • Y-Miên Straw Rice Wine

    Y-Miên Straw Rice Wine

    Vietnamese Straw Rice Wine, known as Rượu Cần in Vietnamese, embodies the rich cultural heritage of Highland Vietnam. Crafted through traditional methods passed down through generations, this rice wine captures the essence of the land and its people. The label design for this esteemed product pays homage to the local culture, with intricate visuals that…

  • SOUL Brand Illustration

    SOUL Brand Illustration

    The design project focuses on developing the illustration system representing Soul Specialty Coffee brand. The illustrations are inspired by the people who make up SOUL; talented baristas who are always exploring and creating new coffee cups, farmers who take care of Robusta beans, customers with their own personalities, all of these people have created a…