The Tết holiday isn’t just a simple change from one year to the next—it’s a time that embodies reunion, joy, and peace. It’s when people take a break, look back on the year that’s passed, and look forward to the possibilities of a fresh, promising new year.

For this visual design, the focus is on creating a warm and joyful feeling that symbolizes fullness and happiness. The imagery and design should bring across a sense of peace, conveying Tết as a time of fresh opportunities and new shades of life.

Gói Tết, trao Xuân

Gói Tết (“Tết Bundle”) symbolizes the gathering of peace, prosperity, and contentment, encapsulating the warmth of Tết traditions such as family reunions, preparing traditional dishes, decorating the home, and exchanging gifts. This concept embodies the unity and fullness that define the Tết celebrations.

Trao Xuân (“Sharing Spring Blessings”) emphasizes the sharing of heartfelt wishes, representing the act of offering sincere blessings for a prosperous, joyful, and peaceful new year. This theme captures the essence of gift-giving and well-wishing, core to the spirit of Tết.

Together, “Gói Tết, trao Xuân” form a unified concept that captures the essence of Tết—a season for both gathering and giving. While “Gói Tết” gathers warmth and unity within family traditions, “Trao Xuân” extends this warmth outward, sharing blessings and aspirations for the year ahead. This combined concept reflects Tết as a time of abundance and generosity, where joy and goodwill are not only celebrated but also exchanged, creating a cycle of connection, renewal, and shared prosperity.

Product Photography: Minim Studio