Nestled in a quiet alley on Võ Văn Tần Street, Ho Chi Minh City, NOMAD Cold Brew Bar is more than just a café—it’s a retreat. A place to slow down, enjoy a smooth cold brew, connect with friends, or lose yourself in a good book.
But NOMAD isn’t just about coffee. It embodies a way of life—one that is free-spirited, simple, and unbound. Just like its name, NOMAD represents movement, exploration, and a sense of belonging wherever you go. It’s the kind of place that draws you back, becoming a second home for those who crave both solitude and community.
The Brand Identity
At the heart of NOMAD’s identity is its icon—a minimal yet evocative mark that captures the essence of the nomadic spirit. A tent pitched by the river, the stillness of nature, the freedom of open spaces. More than just a logo, this symbol is designed to evolve with the brand, becoming synonymous with the lifestyle it promotes.
The visual identity follows the same philosophy—clean, understated, yet rich in storytelling. A series of custom illustrations brings NOMAD’s world to life, each one inspired by the different flavors of its signature cold brew. Rather than relying on words, these visuals create an immersive experience, inviting customers to feel the brand rather than just see it.
By blending thoughtful design with a deep-rooted concept, NOMAD is not just another coffee brand. It’s a journey—one that begins with a sip and continues wherever you choose to roam.
A series of custom illustrations brings NOMAD’s world to life, each one inspired by the different flavors of its signature cold brew.
At the heart of NOMAD’s identity is its icon, a minimal yet evocative mark that captures the essence of the nomadic spirit.
