The packaging for Cà Phê Rang Xay Original 1 is all about capturing the essence of a bold, authentic Vietnamese coffee experience. Made from 100% Robusta beans from Đắk Lắk, this coffee is roasted with a special technique to bring out its deep aroma and signature strong flavor. The design reflects this rich heritage while keeping things modern and inviting.

At the heart of the design is the phin filter, a familiar symbol of traditional Vietnamese coffee brewing. It serves as a reminder of the slow-drip process that enhances the coffee’s bold and full-bodied taste. Alongside it, the rising sun and coffee beans represent the warmth and energy of a morning cup, reinforcing the idea of freshness and quality. Flowing, curved lines weave through the design, evoking the rich, lingering aroma that makes this coffee so distinct.

The color palette draws inspiration from Cà Phê Sữa Đá, blending deep coffee brown for strength, warm caramel beige for balance, and golden accents to highlight its premium quality. The typography is a mix of modern, bold fonts for a clean, contemporary look, with subtle handwritten details to add a sense of craftsmanship and authenticity.

A soft matte finish gives the packaging a premium feel, while embossed or foil-stamped elements add a refined touch. The resealable zip-lock pouch not only keeps the coffee fresh but also adds a layer of convenience for daily use.

With this design, The Coffee House Signature delivers more than just a great cup of coffee—it brings a sensory experience that feels both familiar and elevated, celebrating the richness of Vietnamese coffee culture in every detail.