When Nomad Cold Brew Coffee came to us with the idea of launching their new Coffee in Bag series, we immediately knew where the story could go. The name itself—Nomad—evokes a sense of movement, curiosity, and quiet freedom. It speaks of wanderers drifting through landscapes and moments, never tied to one place, but always present in their journey.
From that spirit, we shaped a visual story titled “Wanderers of the World.” These images follow silent travelers moving through boundless realms—across the vast cosmos scattered with starlight, through ancient forests where only the moon keeps watch, and over wide open plains beneath the northern lights. The wanderers appear in many forms: a lone figure, a black horse, or even the aging moon itself. Always calm, always observing—their quiet passage mirrors the stillness of a slow brew and the depth of a good cup of coffee.
Each illustration is paired with a coffee: Espresso, Cold Brew, and Vietnamese Phin. All three scenes unfold beneath a night sky, giving the series a sense of mystery and calm. Drawn by hand in pencil on textured art paper, the visuals carry a soft, dusty tone—like stardust settling at night.
The label design treats the illustration as the heart of the packaging. Each label is a simple tag attached to a silver metallic pouch, designed to catch the light and complement the artwork. Customers can lift it, read it, or keep it as a small piece of art—a quiet reminder of the wanderer’s journey, and of the taste that lingers long after the last sip.
